Nigeria’s Urban Growth and the Future of OOH: Lessons from Piggyvest’s 9-Year Campaign on the Rails Nigeria’s cities are expanding at an incredible pace. According to the UN, over half of the country’s population now lives in urban areas, and by 2050, Nigeria is projected to be among the top three most populous nations in …
In the world of brand transformation, visibility isn’t just important; it’s everything. When Sanlam and Allianz merged to become SanlamAllianz, the new entity faced a universal post-merger challenge: How do you quickly build awareness, create excitement, and make the market take notice?
“Ibadan Ki Ni So O!” – Leadway’s take on a localized railway advertising campaign Leadway’s railway advertising campaign at the Obafemi Awolowo train station in Ibadan is a prime example of how to effectively connect with a local audience through targeted, culturally relevant messaging. The campaign’s central theme, “Ibadan Ki Ni So O!”, speaks volumes, …
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