Billboards in and around the train stations
Nigeria’s Urban Growth and the Future of OOH: Lessons from Piggyvest’s 9-Year Campaign on the Rails Nigeria’s cities are expanding at an incredible pace. According to the UN, over half of the country’s population now lives in urban areas, and by 2050, Nigeria is projected to be among the top three most populous nations in …
In the world of brand transformation, visibility isn’t just important; it’s everything. When Sanlam and Allianz merged to become SanlamAllianz, the new entity faced a universal post-merger challenge: How do you quickly build awareness, create excitement, and make the market take notice?
As someone who closely observes the intersection of transit media and brand communication, I found this campaign both refreshing and instructive.
