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How 22Bet Used Railway Advertising to Reach Passengers Across Nigeria’s Rail Network
Discover how 22Bet leveraged railway advertising across Lagos, Abuja, Abeokuta, Ibadan, and Kaduna to create a multi-touchpoint passenger journey. Learn how strategic station branding, in-train digital screens, QR codes, and promo codes combined to deliver national reach and measurable engagement.
PiggyVest – Urban Growth and The Future of OOH
Nigeria’s Urban Growth and the Future of OOH: Lessons from Piggyvest’s 9-Year Campaign on the Rails Nigeria’s cities are expanding at an incredible pace. According…
When Brands Move, They Make It Seen: Lessons from SanlamAllianz’s Bold Railway Takeover
In the world of brand transformation, visibility isn’t just important; it’s everything. When Sanlam and Allianz merged to become SanlamAllianz, the new entity faced a universal post-merger challenge: How do you quickly build awareness, create excitement, and make the market take notice?
From Platform to Plate: How Kilimanjaro Served Up a Smart OOH Campaign on the Rails
As someone who closely observes the intersection of transit media and brand communication, I found this campaign both refreshing and instructive.
Leadway’s take on a localized railway advertising campaign
“Ibadan Ki Ni So O!” – Leadway’s take on a localized railway advertising campaign Leadway’s railway advertising campaign at the Obafemi Awolowo train station in…
Train Wrapping: The Future of Out-of-Home Advertising in Nigeria
Traditional billboards stay in one place, but train branding moves your message across cities—and Cowrywise proved it works! 🚆 Partnering with Endcorps, they wrapped an entire Lagos-Ibadan train, capturing thousands of eyes daily and driving a 49.7% surge in app downloads in December 2024.
🚀 See how they did it!