A collage of four images showing Showmax 2.0 ads at different sections of different train stations. The top left image shows a billboard advertising Showmax at the entrance of the Ibadan train station, the top right image shows a billboard advertising Showmax 2.0 on a rooftop at the Rigasa train station, the bottom left image shows a billboard advertising Showmax 2.0 at the Kubwa train station gantry, and the bottom right image shows a billboard advertising Showmax 2.0 in a waiting room of one of the train stations.

Showmax Rebrand Hits the Right Track with Localized Railway Ads

AKTS, Campaign Story, Experiential Marketing, Insights, LITS, National, Railway Advertising, Station Advertising / September 22, 2025

Showmax Rebrand Hits the Right Track with Localized Railway Ads Showmax’s recent rebrand wasn’t just about a new app and logo; it was a full-throttle relaunch designed to captivate audiences across Nigeria. Partnering with CBS for Peacock originals and the Premier League for a dedicated plan, Showmax needed a launch strategy that resonated with a …

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