railway Media Catalogue

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Showmax Case Study

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Showmax

Showmax, a premium video-on-demand platform, aimed to increase its subscriber acquisition by launching a festive advertising campaign targeting train passengers in Nigeria.

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Spotify Case Study

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Spotify

Spotify, the global music streaming platform, in a bid to promote usage and adoption of their platform, launched the "Say it with Lyrics" campaign, utilising their popular creative storytelling ads targeted towards young adults.

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InDrive Case Study

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InDrive

InDrive (formerly known as InDriver), embarked on an ambitious rebranding and expansion strategy, aiming to penetrate key markets within Nigeria.

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Skyline Case Study

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Skyline University

Skyline is an international university located in Kano with a significant alumni base in Abuja and Kaduna. To expand its recruitment areas, Skyline sought to include cities in Southwest Nigeria as well.

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Melbet Case Study

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Melbet

The objective for the Melbet brand was to effectively break into the Nigerian gaming and Lotto market within a very short time.

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TAJBank Case Study

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TAJBank

The challenge of awareness and engagement for their brand was the objective they sought to solve having recently opened multiple branches across Abuja, Kaduna and Kano.

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Nile University Case Study

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Nile University

Nile University, a leading educational institution in Nigeria, sought to leverage the increased passenger traffic during the festive season (Christmas & New Year) to drive national brand awareness for its "Dare to Dream" campaign. By partnering with Endcorps, a media owner specialising in railway advertising, Nile University implemented a strategic mix of placements at key train stations and in-train LCD displays.

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West African Ceramics Case Study

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West African Ceramics

They wanted to build awareness for the full range of products under their brand, by targeting Real Estate and Construction industry professionals.

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