“Ibadan Ki Ni So O!” – Leadway’s take on a localized railway advertising campaign Leadway’s railway advertising campaign at the Obafemi Awolowo train station in Ibadan is a prime example of how to effectively connect with a local audience through targeted, culturally relevant messaging. The campaign’s central theme, “Ibadan Ki Ni So O!”, speaks volumes, …
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Traditional billboards stay in one place, but train branding moves your message across cities—and Cowrywise proved it works! 🚆 Partnering with Endcorps, they wrapped an entire Lagos-Ibadan train, capturing thousands of eyes daily and driving a 49.7% surge in app downloads in December 2024.
🚀 See how they did it!
A Masterclass in Targeted Advertising: Why This Railway Campaign Works Great advertising campaigns don’t just happen by chance. They’re built on a foundation of deep audience understanding and strategic execution. The recent Shuttlers’ railway campaign is a shining example, and it’s not just the results that are impressive, it’s the “why” behind them. Targeting the …
