West African Ceramics
The Objective
They wanted to build awareness for the full range of products under their brand, by targeting Real Estate and Construction industry professionals.
How Did Endcorps Help?
We provided strategic placements that targeted professionals as they arrived at all major train stations along the Abuja to Kaduna railway line.
Did it Work?
The West African Ceramics campaign proved to be highly effective, not only in reaching the brand’s target audience, but also in achieving the client’s objective of increasing their brand interaction (by approximately 42%) and future consideration for other products within their brand portfolio.
