Making It Happen

Skyline is an international university located in Kano with a significant alumni base in Abuja and Kaduna. These three markets collectively make up more than 70% of their alumni base and are significant areas for student recruitment. However, to expand its recruitment areas, Skyline sought to include cities in Southwest Nigeria as well.

To achieve this, a national railway advertising campaign was launched to reach audiences in Lagos, Abeokuta, Ibadan, Abuja and Kaduna. The ads were strategically placed in 6 key train stations, leveraging the immersive experiences created for arriving passengers by the arrival halls and walkways to reach the masses, drive brand recognition and create top-of-mind awareness.