Melbet
The Objective
The objective for the Melbet brand was to effectively break into the Nigerian gaming and Lotto market within a very short time.Â
How Did Endcorps Help?
As part of a national multiplatform plan, we provided a railway advertising campaign that focused on brand domination at the Kubwa train station.Â
Did it Work?
Yes, it worked!
In six months over 252,000 people were reached, achieving Melbet’s main objective. There was also a consistent increase in revenue during the entire period of the campaign – of which railway advertising was a part of and they were listed as one of the top 4 betting sites in Nigeria by Complete sports.
