TAJBank
The Objective
The challenge of awareness and engagement for their brand was the objective they sought to solve having recently opened multiple branches across Abuja, Kaduna and Kano
How Did Endcorps Help?
We provided strategic illuminated placements that were focused on reaching a regional audience and ensuring brand engagement
Did it Work?
Taj Bank was able to engage audiences of over 1,400,000 people within the first 6 months of their campaign which drove brand affinity translating into over 100,000 new account openings within the said period.
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InDrive (formerly known as InDriver), embarked on an ambitious rebranding and expansion strategy, aiming to penetrate key markets within Nigeria.
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Skyline is an international university located in Kano with a significant alumni base in Abuja and Kaduna. To expand its recruitment areas, Skyline sought to include cities in Southwest Nigeria as well.
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Nile University, a leading educational institution in Nigeria, sought to leverage the increased passenger traffic during the festive season (Christmas & New Year) to drive national brand awareness for its "Dare to Dream" campaign. By partnering with Endcorps, a media owner specialising in railway advertising, Nile University implemented a strategic mix of placements at key train stations and in-train LCD displays.
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They wanted to build awareness for the full range of products under their brand, by targeting Real Estate and Construction industry professionals.