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Showmax Case Study

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Showmax

Showmax, a premium video-on-demand platform, aimed to increase its subscriber acquisition by launching a festive advertising campaign targeting train passengers in Nigeria.

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Nile University Case Study

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Nile University

Nile University, a leading educational institution in Nigeria, sought to leverage the increased passenger traffic during the festive season (Christmas & New Year) to drive national brand awareness for its "Dare to Dream" campaign. By partnering with Endcorps, a media owner specialising in railway advertising, Nile University implemented a strategic mix of placements at key train stations and in-train LCD displays.

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Endcorps is recognized by transport authorities and advertisers for the quality of its maintenance and upkeep services, which contribute to the appeal of each location every day.

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