Case studies on past campaign successes for clients
In the world of brand transformation, visibility isn’t just important; it’s everything. When Sanlam and Allianz merged to become SanlamAllianz, the new entity faced a universal post-merger challenge: How do you quickly build awareness, create excitement, and make the market take notice?
As someone who closely observes the intersection of transit media and brand communication, I found this campaign both refreshing and instructive.
“Ibadan Ki Ni So O!” – Leadway’s take on a localized railway advertising campaign Leadway’s railway advertising campaign at the Obafemi Awolowo train station in Ibadan is a prime example of how to effectively connect with a local audience through targeted, culturally relevant messaging. The campaign’s central theme, “Ibadan Ki Ni So O!”, speaks volumes, …
Leadway’s take on a localized railway advertising campaign Read More »
