Showmax Rebrand Hits the Right Track with Localized Railway Ads Showmax’s recent rebrand wasn’t just about a new app and logo; it was a full-throttle relaunch designed to captivate audiences across Nigeria. Partnering with CBS for Peacock originals and the Premier League for a dedicated plan, Showmax needed a launch strategy that resonated with a …
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Dare to Dream? Nile University Turns Railway Rides into Dreamscapes with Daring Campaign Christmas in Nigeria comes with the rhythmic hum of train wheels and the thrill of family reunions. This year, amidst the festive bustle, Nile University’s “Dare to Dream” campaign wasn’t just painting billboards – it was weaving itself into the very experience …
Introduction Showmax is a popular video-on-demand platform in Nigeria, offering a wide variety of TV shows, movies, and documentaries. In the lead-up to Christmas, Showmax launched a festive railway advertising campaign targeting passengers at train stations in Lagos, Abuja, and Ibadan. The campaign was part of a larger promotional push aimed at increasing subscriber acquisition …
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