inDrive Hits the Right Tracks with its National Railway Campaign: An Ad Review
This month’s railway advertising spotlight shines on inDrive’s resurgent national campaign. They’ve cleverly tapped into the specific needs of train passengers, creating a seamless travel experience that extends beyond the rails.
Picture this: You’re a first-time visitor to Ibadan, arriving by train from Lagos. Stepping off the train, the first thing you see is an inDrive ad in the arrival hall. It reassures you that your favourite ride-hailing app operates in Ibadan. You whip out your phone, open the app, and – voila! – an inDrive ride awaits to whisk you to your hotel or meeting.
This is just one example of how inDrive’s campaign, strategically placed across multiple stations nationwide, creates a moment of delight for passengers. It’s a masterclass in location-based messaging and placement selection.
Beyond the Platform: A Missed Opportunity?
While the campaign excels in addressing a specific pain point for train travellers, one could argue for an additional touchpoint to further enhance the experience. Imagine a complementary inDrive ride Ad at the departure hall/point, or perhaps in-train advertising promoting special offers for first-time users. This would solidify inDrive’s presence as the go-to solution for train passengers throughout their journey.
A Winning Ride
Overall, inDrive’s campaign is a prime example of leveraging the unique captive audience and dwell time offered by railway advertising. It seamlessly integrates into the passenger journey, providing a solution at a crucial moment. By focusing on a specific need and capitalizing on strategic placement, inDrive’s campaign rides away with a well-deserved thumbs up.
