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ALX Nigeria Steams Ahead: A Look at Their Insightful Railway Ad Campaign

Uncategorized / April 17, 2024

ALX Nigeria Steams Ahead: A Look at Their Insightful Railway Ad Campaign ALX Nigeria, EdTech (e-learning) company focused on tech skills, has recently launched a railway advertising campaign that deserves a closer look. This review will dissect the strategic brilliance behind their seemingly simple placement choices, revealing a campaign designed to not just raise brand …

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Education & Railway Advertising

Railway Advertising / April 17, 2024

Education & Railway Advertising: Why Railway is the Perfect Platform for Schools and Universities It’s no surprise that schools, universities, and e-learning platforms consistently leverage railway advertising for awareness, admissions & enrollments. From prestigious institutions like Nile University to primary/secondary schools like Nigerian Tulip International College or Zamani College and E-learning platforms like ALX, railway …

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A collage of four images showing Showmax 2.0 ads at different sections of different train stations. The top left image shows a billboard advertising Showmax at the entrance of the Ibadan train station, the top right image shows a billboard advertising Showmax 2.0 on a rooftop at the Rigasa train station, the bottom left image shows a billboard advertising Showmax 2.0 at the Kubwa train station gantry, and the bottom right image shows a billboard advertising Showmax 2.0 in a waiting room of one of the train stations.

Showmax Rebrand Hits the Right Track with Localized Railway Ads

Uncategorized / March 12, 2024

Showmax Rebrand Hits the Right Track with Localized Railway Ads Showmax’s recent rebrand wasn’t just about a new app and logo; it was a full-throttle relaunch designed to captivate audiences across Nigeria. Partnering with CBS for Peacock originals and the Premier League for a dedicated plan, Showmax needed a launch strategy that resonated with a …

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