End Corps

“Ibadan Ki Ni So O!” – Leadway’s take on a localized railway advertising campaign Leadway’s railway advertising campaign at the Obafemi Awolowo train station in Ibadan is a prime example of how to effectively connect with a local audience through targeted, culturally relevant messaging. The campaign’s central theme, “Ibadan Ki Ni So O!”, speaks volumes, …

Leadway’s take on a localized railway advertising campaign Read More »

Traditional billboards stay in one place, but train branding moves your message across cities—and Cowrywise proved it works! 🚆 Partnering with Endcorps, they wrapped an entire Lagos-Ibadan train, capturing thousands of eyes daily and driving a 49.7% surge in app downloads in December 2024.

🚀 See how they did it!