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How Experiential Marketing is Revolutionizing Railway Advertising For decades, train travel has been synonymous with a specific set of experiences: the rhythmic clatter of the tracks, the blur of scenery rushing past, and the quiet hum of fellow passengers lost in thought. But a new wave is washing over railway advertising, one that’s transforming stations …

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inDrive Hits the Right Tracks with its National Railway Campaign: An Ad Review This month’s railway advertising spotlight shines on inDrive’s resurgent national campaign. They’ve cleverly tapped into the specific needs of train passengers, creating a seamless travel experience that extends beyond the rails. Picture this: You’re a first-time visitor to Ibadan, arriving by train …

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A Masterclass in Targeted Advertising: Why This Railway Campaign Works Great advertising campaigns don’t just happen by chance. They’re built on a foundation of deep audience understanding and strategic execution. The recent Shuttlers’ railway campaign is a shining example, and it’s not just the results that are impressive, it’s the “why” behind them. Targeting the …

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