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From Platform to Plate: How Kilimanjaro Served Up a Smart OOH Campaign on the Rails
As someone who closely observes the intersection of transit media and brand communication, I found this campaign both refreshing and instructive.
Leadway’s take on a localized railway advertising campaign
“Ibadan Ki Ni So O!” – Leadway’s take on a localized railway advertising campaign Leadway’s railway advertising campaign at the Obafemi Awolowo train station in…
Train Wrapping: The Future of Out-of-Home Advertising in Nigeria
Traditional billboards stay in one place, but train branding moves your message across cities—and Cowrywise proved it works! 🚆 Partnering with Endcorps, they wrapped an entire Lagos-Ibadan train, capturing thousands of eyes daily and driving a 49.7% surge in app downloads in December 2024.
🚀 See how they did it!
Measuring Success in Railway Advertising: The Melbet Story
Start 2025 with Smarter Campaigns: Learn from Melbet’s Railway Advertising Success!
How Experiential Marketing Is Revolutionizing Railway Advertising
How Experiential Marketing is Revolutionizing Railway Advertising For decades, train travel has been synonymous with a specific set of experiences: the rhythmic clatter of the…
inDrive Hits the Right Tracks with its National Railway Campaign: An Ad Review
inDrive Hits the Right Tracks with its National Railway Campaign: An Ad Review This month’s railway advertising spotlight shines on inDrive’s resurgent national campaign. They’ve…